Introduction to e-Business: Management and Strategy

Combe, Colin

ISBN 10: 0750667311 / ISBN 13: 9780750667319

Verlag: Routledge, 2006

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR003495621

Inhaltsangabe:

An Introduction to e-Business provides the contemporary knowledge of the key issues affecting the modern e-business environment and links theory and practice of management strategies relating to e-business. This book brings together the most cogent themes for an introduction to e-business and constitutes a valuable contribution to formalising common themes for teaching the subject in higher education. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the six case studies that follow the set chapters. This new textbook integrates the main themes to provide a complete picture of the key elements relevant to an introductory text in e-business. To fully appreciate the e-business environment it is necessary to understand the links between the different disciplines that come together to form

Über die Autorin bzw. den Autor: Colin Combe

Bibliografische Details

Titel: Introduction to e-Business: Management and ...
Verlag: Routledge
Erscheinungsdatum: 2006
Einband: Paperback
Zustand: Very Good