Starting from these 4 main Japanese color features: retro sense, minimalism, kawaii (cute) and avant--garde, this book categorizes popular Japanese popular color schemes. It aims to provide a panoramic view of how the colors' origin, cultural value and qualities can influence contemporary Japanese aesthetics, as well as how Japanese use colors to express their emotions and use color schemes to increase visual enjoyment. The book also includes the insights of great Japanese design masters such as Taku Satoh, Shogo Kishino, Kenya Hara, Kazumasa Nagai, Kazunari Hattori, Manabu Mizuno, etc., and shows readers the contemporary Japanese color matching from the aspects of clothing, food, housing and transportation. With nearly 100 color matching cases, 168 chromatographic classifications, and 3 different covers, readers can more effectively learn about popular Japanese colors and be inspired to make their own unique color schemes!

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SendPoints is a China based publisher of design books and magazines. Representing traditional and cutting edge designs from around the world, their publications range across art and culture, graphic and product design, fashion, exhibition, interior design and architecture.

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