The Jelly Effect: How To Make Your Communication Stick

Bounds, Andy

ISBN 10: 1841127604 / ISBN 13: 9781841127606

Verlag: Capstone Ltd, 2007

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00070202225

Inhaltsangabe:

Simple, proven techniques for improving communication and selling abilityLike throwing jelly at a wall, poor communication just doesn't stick. But there are simple, memorable, and affordable ways to win more attention and more business-and anyone can learn them. Every business can benefit from better communication. The Jelly Effect introduces revolutionary communication and persuasion techniques from corporate communications superstar Andy Bounds. Readers will learn to sell themselves, their ideas, and their products or services to customers, prospects, and even colleagues. Exercises, quizzes, mini-tests, tips, and inspiring stories help readers master the art of persuading anyone, individually or in large groups.Andy Bounds (Liverpool, UK) is a corporate trainer and keynote speaker who has helped hundreds of businesses improve their customer and client communications. His major clients have included the Royal Bank of Scotland, AstraZeneca, Deloitte, and Liverpool Football Club, among others. How effective is the communication you experience every day? How often have you: Been bored during a presentation? Failed to win a piece of business that, deep down, you know you should have won? Had a tedious, pointless networking conversation?Countless times, no doubt. Too much information and not enough relevance is a problem that pervades almost all business communication.You see, the way many people communicate is like filling a bucket with jelly, flinging it at the audience, and hoping some of it sticks. It's ineffective, it's irritating and, above all, it's very messy.So what's the answer? More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100% of the time. You would be better at talking to others, presenting networking and selling. You would excel in interviews, and meetings and pay-rise discussions. The benefits would be endless.The Jelly Effect shows you how to raise you game to a different level. You'll never fling another bucket of jelly again...

Über die Autorin bzw. den Autor: Andy Bounds is an expert at showing organisations how to make their communication work. His unique slant on communication stems from the fact that his mother is blind, giving him a lifetime of explaining things from someone else's point of view.

Andy shares this unique knowledge with companies and conference audiences all over the world, and it's helped thousands of businesses win significant sums of money by teaching tem what to say so that their clients feel comfortable, helped and - most importantly - 'keen to buy'.

One of Andy's clients recently described his advice as, "Annoyingly simple. I could have thought of everything you've just said, But I didn't. And neither has anyone else I've ever met."www.andybounds.com , www.jellyeffect.com

Bibliografische Details

Titel: The Jelly Effect: How To Make Your ...
Verlag: Capstone Ltd
Erscheinungsdatum: 2007
Einband: Softcover
Zustand: Good