The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Kalbach, Jim

ISBN 10: 1933820683 / ISBN 13: 9781933820682

Verlag: Two Waves Books, 2020

Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1933820683I2N00

Inhaltsangabe:

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

Über die Autorin bzw. den Autor:

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently Head of Customer Experience at MURAL, the leading online whiteboard. Jim has worked with large companies, such as eBay, Audi, Sony, Elsevier Science, LexisNexis, and Citrix. In 2007, Jim published his first full-length book, Designing Web Navigation (O'Reilly, 2007). His second book, Mapping Experiences (O'Reilly, 2016), focuses on the role of visualizations in strategy and innovation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

Bibliografische Details

Titel: The Jobs to Be Done Playbook: Align Your ...
Verlag: Two Waves Books
Erscheinungsdatum: 2020
Einband: Paperback
Zustand: As New
Zustand des Schutzumschlags: No Jacket