Journalism and Media Convergence

Heinz-Werner Nienstedt

ISBN 10: 3110484560 / ISBN 13: 9783110484564

Verlag: De Gruyter, De Gruyter Saur Jun 2016, 2016

Beschreibung

Neuware -Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.Walter de Gruyter GmbH, Genthiner Strasse 13, 10785 Berlin 176 pp. Englisch. Bestandsnummer des Verkäufers 9783110484564

Bibliografische Details

Titel: Journalism and Media Convergence

Verlag: De Gruyter, De Gruyter Saur Jun 2016

Erscheinungsdatum: 2016

Einband: Taschenbuch

Zustand: Neu

Über diesen Titel

Inhaltsangabe:

Journalism is under ever-increasing pressure, due in large part to the phenomenon of media convergence. Not only does media convergence redefine the tasks of journalists and newsrooms, it also re-shapes the business environments of media companies. In this book, international media practitioners and researchers describe and analyze the relationships between media convergence and advertising, public relations, social media and other areas of communication posing a challenge to journalism.

Über die Autorin bzw. den Autor:

Stephan Ruß-Mohl, Università della Svizzera italiana, Switzerland; Heinz-Werner Nienstedt, Uni Mainz; Bartosz Wilczek, Switzerland.