A Journalist's Guide to Public Opinion Polls

Witt, G. Evans, Gawiser, Sheldon R.

ISBN 10: 0275949893 / ISBN 13: 9780275949891

Verlag: Bloomsbury Publishing USA, 1994

Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 11189286-6

Inhaltsangabe:

This straightforward text provides journalists, both professional and student, with an explanation of the realities of an increasingly important facet of today's precision journalism--public opinion polling. The work aims to provide the skills necessary for evaluating and interpreting survey results accurately. After a brief review of the historical relationship between the press and public opinion, the authors examine the polling environment today. Then, step-by-step, they take the reader through the basics of journalistic uses of public opinion surveys and the questions to be asked by the journalist in evaluating a survey: who did the poll; who sponsored the poll; what were the survey questions and how were they worded; what is the sampling error; how to report poll results; how to put survey figures in context; and how to make and evaluate projections based upon polls. In addition, the text offers a review of statistical methods for the journalist and a 20 question checklist.

Über die Autorin bzw. den Autor: Sheldon R. Gawiser, G. Evans Witt

Bibliografische Details

Titel: A Journalist's Guide to Public Opinion Polls
Verlag: Bloomsbury Publishing USA
Erscheinungsdatum: 1994
Einband: Softcover
Zustand: Good