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Inhaltsangabe: If your killer executions can?t nail your target even though the very long creative brief was best-of-breed and the deliverables weren?t subject to scope creep, well, that?s just another day in marketing and advertising.
It?s a strange business with jargon all its own. In Killer Executions and Scrubbed Decks, Dan Goldgeier breaks down the most commonly used words and phrases you?ll hear in an ad agency or corporate marketing department, and offers up a few new ones for consideration.
Whether you?re a student looking for that coveted first job in an ad agency, a newcomer to the advertising business from another field, or a marketing manager who simply can?t understand how those tatted-up ad agency types talk, this book is the epic deliverable you?ve been looking for.
Über den Autor: Once called ?a philosopher king on all manners ad-related,? Dan Goldgeier is currently a Seattle-based advertising copywriter with experience at small and large ad agencies throughout America. A graduate of the University of Georgia and The Creative Circus, Dan is also an instructor at Seattle?s School of Visual Concepts, a regular columnist on TalentZoo.com, and a contributing writer to AdPulp.com, one of the ad industry?s most widely read blogs.
Buchbeschreibung CreateSpace Independent Publishing Platform. Paperback. Buchzustand: Brand New. This item is printed on demand. Buchnummer des Verkäufers zk1502992159
Buchbeschreibung CreateSpace Independent Publishing Platform. Paperback. Buchzustand: Fair. Buchnummer des Verkäufers G1502992159I5N00