The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share

Alexander, James A.; Lyons, Michael C.

ISBN 10: 0786303530 / ISBN 13: 9780786303533

Verlag: McGraw-Hill, 1994

Beschreibung

Bestandsnummer des Verkäufers 220401B

Bibliografische Details

• Titel: The Knowledge-Based Organization: Four Steps to Increasing Sales, Profits, and Market Share
• Verlag: McGraw-Hill
• Erscheinungsjahr: 1994
• Sprache: Englisch
• ISBN-10: 0786303530
• ISBN-13: 9780786303533
• Einband: Hardcover
• Zustand: As New

Über diesen Titel

Inhaltsangabe

The Knowledge-Based Organization offers a blueprint for integrating sales and service capabilities to create a professional services organization. Any executive charged with the responsibility of generating new, higher-margin revenue will find key strategies for building products that improve profitability. This results-focused book gives readers the basics to begin: creating the professional services organization to compete in the next century; transitioning from existing sales and service model; handling common problems and apply real-world examples.

Über die Autorin bzw. den Autor

James A. Alexander is president of Alexander Consulting.