From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy

Erickson, G. Scott; Rothberg, Helen

ISBN 10: 1138165824 / ISBN 13: 9781138165823

Verlag: Routledge, 2017

Beschreibung

Bestandsnummer des Verkäufers 389479032

Bibliografische Details

• Titel: From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy
• Verlag: Routledge
• Erscheinungsjahr: 2017
• Sprache: Englisch
• ISBN-10: 1138165824
• ISBN-13: 9781138165823
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

In the New Economy, intelligence will be essential for firms to gain competitive advantage―not just information or knowledge. Competitive intelligence, or the strategic gathering of knowledge about competitors, climate, trends, new products, has a long and successful history of generating competitive advantage. In this book, Rothberg and Erickson demonstrate how corporations can combine their competitive intelligence gathering with their internal knowledge management gathering into one dynamic system. Using real-world cases from the corporate world, the authors show how the strategic use of this combined system generates measurable competitive advantage. Topics covered include how be develop your strategy for sharing and gathering knowledge across the value chain, sustainable product development and innovation, manufacturing improvement, CRM and marketing, and developing a corporate-wide global knowledge strategy.

Über die Autorin bzw. den Autor

Helen N. Rothberg