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The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the center of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-nineteenth century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased.

West looks at a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl," the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick.

At the beginning of its campaign, Kodak advertising primarily sold the fun of taking pictures. Ads from this period celebrate the sheer pleasure of snapshot photography--the delight of handling a diminutive camera, of not worrying about developing and printing, of capturing subjects in candid moments. But after 1900, a crucial shift began to take place in the company's marketing strategy. The preservation of domestic memories became Kodak's most important mission. With the introduction of the Brownie camera at the turn of the century, the importance of home began to replace leisure activity as the subject of ads, and at the end of World War I, Americans seemed desperately to need photographs to confirm familial unity.

By 1932, Kodak had become so intoxicated with the power of its own marketing that it came up with the most bizarre idea of all, the "Death Campaign." Initiated but never published, this campaign based on pictures of dead loved ones brought Kodak advertising full circle. Having launched one of the most successful campaigns in advertising history, the company did not seem to notice that selling a painful subject might be more difficult than selling momentary pleasure or nostalgia.

Enhanced with over 50 reproductions of the ads themselves, 16 of them in color, Kodak and the Lens of Nostalgia vividly illustrates the fundamental changes in American culture and the function of memory in the formative years of the twentieth century.

Über den Autor:

Nancy Martha West is Assistant Professor of Victorian and Cultural Studies at the University of Missouri--Columbia.

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Buchbeschreibung University Press of Virginia, Charlottesville, Virginia, (2000), 2000. Trade Paperback. Buchzustand: Near Fine. Near Fine, internally clean, solid paperback copy. #. Buchnummer des Verkäufers 16213

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Buchbeschreibung University Press of Virginia, Charlottesville, 2000. Softcover, very good with slight wear at corners. Buchnummer des Verkäufers 024947

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Buchbeschreibung Charlottesville: University of Virginia Press, 2000. 1st printing of 1st edition.. An exploration abut how Kodak marketing (its packagin, promotional literature & advertisements) created a kind of desire for photography in the late 19th and early 20th centuries, illustrated. Fine paperback in decorative wrappers (soft cover book). Buchnummer des Verkäufers 1357503

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Buchbeschreibung University of Virginia Press, 2000. PAP. Buchzustand: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Buchnummer des Verkäufers IB-9780813919591

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Buchbeschreibung University of Virginia Press, United States, 2000. Paperback. Buchzustand: New. 226 x 156 mm. Language: English . Brand New Book. The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West examines a wide assortment of Kodak s most popular inventions and marketing strategies, including the Kodak Girl , the momentous invention of the Brownie camera in 1900, the Story Campaign during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. Enhanced with over 50 reproductions of the Kodak ads themselves, this work illustrates the fundamental changes in American culture and the function of memory in the formative years of the 20th century. Buchnummer des Verkäufers AAC9780813919591

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Buchbeschreibung University of Virginia Press. Paperback. Buchzustand: new. BRAND NEW, Kodak and the Lens of Nostalgia, Nancy Martha West, The advertising campaigns launched by Kodak in the early years of snapshot photography stand at the centre of a shift in American domestic life that goes deeper than technological innovations in cameras and film. Before the advent of Kodak advertising in 1888, writes Nancy Martha West, Americans were much more willing to allow sorrow into the space of the domestic photograph, as evidenced by the popularity of postmortem photography in the mid-19th century. Through the taking of snapshots, Kodak taught Americans to see their experiences as objects of nostalgia, to arrange their lives in such a way that painful or unpleasant aspects were systematically erased. West examines a wide assortment of Kodak's most popular inventions and marketing strategies, including the "Kodak Girl", the momentous invention of the Brownie camera in 1900, the "Story Campaign" during World War I, and even the Vanity Kodak Ensemble, a camera introduced in 1926 that came fully equipped with lipstick. Enhanced with over 50 reproductions of the Kodak ads themselves, this work illustrates the fundamental changes in American culture and the function of memory in the formative years of the 20th century. Buchnummer des Verkäufers B9780813919591

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