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Inhaltsangabe: Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermès used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H&M and Zara are offering luxury style products at low prices and are advertising in high-end publications like Vogue. Consumers have more choice than ever before and are combining luxury fashion with high- street fashion items. In short the luxury fashion market is facing a threat from the mass market and has to deal with a more demanding and individualistic luxury fashion consumer than ever before. Luxury Fashion Management will examine these changes on the luxury fashion market and explores the implications of this new environment for the branding and marketing strategies of luxury fashion brands.

Über den Autor: Marcha S.R. van Dijk finished her Bachelor in International Communication at the HEBO, Hogeschool Zuyd of Maastricht in 2008. She then moved on to graduate with honors as Master in Management Sciences at the University of Liège, Belgium in 2009.

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Dijk, Marcha van
ISBN 10: 3639207874 ISBN 13: 9783639207873
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Buchbeschreibung Buchzustand: New. Publisher/Verlag: VDM Verlag Dr. Müller | Brand and Marketing Management in the ever-changing Luxury Fashion Industry | Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermès used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H&M and Zara are offering luxury style products at low prices and are advertising in high-end publications like Vogue. Consumers have more choice than ever before and are combining luxury fashion with high- street fashion items. In short the luxury fashion market is facing a threat from the mass market and has to deal with a more demanding and individualistic luxury fashion consumer than ever before. Luxury Fashion Management will examine these changes on the luxury fashion market and explores the implications of this new environment for the branding and marketing strategies of luxury fashion brands. | Format: Paperback | Language/Sprache: english | 112 gr | 220x150x4 mm | 72 pp. Buchnummer des Verkäufers K9783639207873

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Marcha van Dijk
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Buchbeschreibung VDM Verlag Nov 2009, 2009. Taschenbuch. Buchzustand: Neu. 219x153x13 mm. Neuware - Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermès used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H&M and Zara are offering luxury style products at low prices and are advertising in high-end publications like Vogue. Consumers have more choice than ever before and are combining luxury fashion with high- street fashion items. In short the luxury fashion market is facing a threat from the mass market and has to deal with a more demanding and individualistic luxury fashion consumer than ever before. Luxury Fashion Management will examine these changes on the luxury fashion market and explores the implications of this new environment for the branding and marketing strategies of luxury fashion brands. 72 pp. Englisch. Buchnummer des Verkäufers 9783639207873

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Buchbeschreibung VDM Verlag Nov 2009, 2009. Taschenbuch. Buchzustand: Neu. 219x153x13 mm. This item is printed on demand - Print on Demand Neuware - Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermès used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H&M and Zara are offering luxury style products at low prices and are advertising in high-end publications like Vogue. Consumers have more choice than ever before and are combining luxury fashion with high- street fashion items. In short the luxury fashion market is facing a threat from the mass market and has to deal with a more demanding and individualistic luxury fashion consumer than ever before. Luxury Fashion Management will examine these changes on the luxury fashion market and explores the implications of this new environment for the branding and marketing strategies of luxury fashion brands. 72 pp. Englisch. Buchnummer des Verkäufers 9783639207873

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Marcha van Dijk
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Buchbeschreibung VDM Verlag Nov 2009, 2009. Taschenbuch. Buchzustand: Neu. 219x153x13 mm. Neuware - Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermès used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H&M and Zara are offering luxury style products at low prices and are advertising in high-end publications like Vogue. Consumers have more choice than ever before and are combining luxury fashion with high- street fashion items. In short the luxury fashion market is facing a threat from the mass market and has to deal with a more demanding and individualistic luxury fashion consumer than ever before. Luxury Fashion Management will examine these changes on the luxury fashion market and explores the implications of this new environment for the branding and marketing strategies of luxury fashion brands. 72 pp. Englisch. Buchnummer des Verkäufers 9783639207873

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Buchbeschreibung Book on Demand, Russian Federation, 2012. Paperback. Buchzustand: New. 219 x 153 mm. Language: English . Brand New Book. Owning and wearing the latest fashion from historic fashion brands like: Chanel, LV and Hermès used to be only reserved for the elite who could afford these coveted items. But the luxury fashion environment has changed and now luxury fashion has entered the consumer market. Luxury fashion brands are introducing more affordable product lines, luxury fashion consumers are trading-down their wardrobes and high-street fashion brands like H This book was created using print-on-demand technology. Buchnummer des Verkäufers KNV9783639207873

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Buchbeschreibung VDM Verlag, 2009. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers 3639207874

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