The Language of Global Success : How a Common Tongue Transforms Multinational Organizations

Tsedal Neeley

ISBN 10: 0691196125 / ISBN 13: 9780691196121

Verlag: Princeton University Press Nov 2019, 2019

Beschreibung

Neuware - 'A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it'--Back of jacket. Bestandsnummer des Verkäufers 9780691196121

Bibliografische Details

Titel: The Language of Global Success : How a ...

Verlag: Princeton University Press Nov 2019

Erscheinungsdatum: 2019

Einband: Taschenbuch

Zustand: Neu

Über diesen Titel

Inhaltsangabe:

How one global organization's lingua franca mandate shaped the lives of its employees around the world

For nearly three decades, English has been the lingua franca of cross-border business, yet studies on global language strategies have been scarce. Providing a rare behind-the-scenes look at the high-tech giant Rakuten in the five years following its English mandate, The Language of Global Success explores how language shapes the ways in which employees in global organizations communicate and negotiate linguistic and cultural differences. Drawing on 650 interviews conducted across Rakuten's locations around the world, Tsedal Neeley argues that an organization's lingua franca is the catalyst by which all employees become some kind of "expat"-detached from their native tongue or culture. Demonstrating that language can serve as the conduit for an unfamiliar culture, often in unexpected ways, Neeley uncovers how all organizations might integrate language effectively to tap into the promise of globalization.

Über die Autorin bzw. den Autor:

Tsedal Neeley is professor of business administration in the Organizational Behavior Unit at Harvard Business School.