The Language of Trust: Selling Ideas in a World of Skeptics

Maslansky, Michael; West, Scott; DeMoss, Gary

ISBN 10: 073520456X / ISBN 13: 9780735204560

Verlag: Prentice Hall Press, 2011

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G073520456XI4N00

Inhaltsangabe:

What to Say, How to Say It, Why It Matters

If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it.

Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Über die Autorin bzw. den Autor: Michael Maslansky

Bibliografische Details

Titel: The Language of Trust: Selling Ideas in a ...
Verlag: Prentice Hall Press
Erscheinungsdatum: 2011
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket