Lateral Thinking: Creativity Step by Step

De Bono, Edward

ISBN 10: 0060903252 / ISBN 13: 9780060903251

Verlag: Harper Colophon, 2015

Beschreibung

Fast & Free Shipping â Good condition with a solid cover and clean pages. Shows normal signs of use such as light wear or a few marks highlighting, but overall a well-maintained copy ready to enjoy. Supplemental items like CDs or access codes may not be included.

Bestandsnummer des Verkäufers ZWV.0060903252.G

Bibliografische Details

• Titel: Lateral Thinking: Creativity Step by Step
• Verlag: Harper Colophon
• Erscheinungsjahr: 2015
• Sprache: Englisch
• ISBN-10: 0060903252
• ISBN-13: 9780060903251
• Einband: Softcover
• Zustand: good

Über diesen Titel

Inhaltsangabe

“This could be a very useful book for teachers and non-teachers alike. Dr. DeBono does not claim to be able to turn us all into Miltons, Davincis, and Einsteins…but his techniques provide an alternative to just sitting around waiting for the Muse to appear. The Muse never appears to most of us—hence the value of this book.”— David Cohen, Times Educational Supplement

The first practical explanation of how creativity works, this results-oriented bestseller trains listeners to move beyond a “vertical” mode of thought to tap the potential of lateral thinking

“The underlying argument of the book is that there are two kinds of thinking—vertical and lateral. Most of us are educated to think vertically, to go from one logical step to the next, moving all the time towards the one correct solution of our problem. We are not usually educated to be creative, to generate idea after idea….

“Dr. DeBono argues that the function of vertical, logical thinking is to argue what is wrong. It is a very useful way of thinking, but it is not the only useful way. To claim it is, is the sort of intellectual arrogance that makes creative thinking unlikely….

Über die Autorin bzw. den Autor

Edward de Bono has had faculty appointments at the universities of Oxford, London, Cambridge, and Harvard. He is widely regarded as the leading authority in the direct teaching of thinking as a skill. He originated the concept of lateral thinking and developed formal techniques for deliberate creative thinking. He has written sixty-two books, which have been translated into thirty-seven languages, has made two television series, and there are more than 4,000,000 references to his work on the Internet.