Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise

Steven C. Wheelwright

ISBN 10: 0029344654 / ISBN 13: 9780029344651

Verlag: Free Press, 1994

Beschreibung

[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: 1 ] Publisher: Free Press Pub Date: 10/1/1994 Binding: Hardcover Pages: 176 1 edition.

Bestandsnummer des Verkäufers 3416670

Bibliografische Details

• Titel: Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise
• Verlag: Free Press
• Erscheinungsjahr: 1994
• Sprache: Englisch
• ISBN-10: 0029344654
• ISBN-13: 9780029344651
• Einband: Hardcover
• Zustand: Good

Über diesen Titel

Inhaltsangabe

The authors address the importance of the general manager's role in leading product-development efforts - at the functional, business unit, group and corporate levels. They provide case studies that show the importance of strong leadership in the planning and framing of individual projects.

Über die Autorin bzw. den Autor

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).