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Inhaltsangabe: You will get an exciting new slant on creative business thinking by reading this book! It is G. Lynn Sumner's personal story of how he rose from door-to-door salesman to help build some of America's most prosperous business enterprises. He give you his own long-guarded secrets for stimulating your powers of imagination so that an idea emerges for a new product, a new service, a better way to do a job, to write a letter or make a sale. The book represents a panorama of timeless advertising as seen both from out front and from behind the scenes. Those who advertise and sell will find ideas which, if adapted to their own problems, will lead to success. No matter what your business or your job, this stimulating book can help you to become one of the most widely and highly paid commodities in business today - a creative thinker. It exposes the secrets of Sumner's own tremendous business exploits, and also gives you adaptable examples of how others have won success in a big way.
Über den Autor: Although well know in his day, Sumner is one of the unsung heroes of classic direct marketing and advertising. Sumner is a master at breaking marketing ideas and tactics down simply and he gives case study after case study of truly accountable advertising. Summer's experience was as broad as advertising itself. It included a Vice-Presidency (Chairman of the Plan Board) with Abbott Kimball Co. one of New York's most progressive advertising agencies - and the successful management of his own agency for 25 years.
Buchbeschreibung North Audley Media, 2009. Paperback. Buchzustand: New. book. Buchnummer des Verkäufers 981643213