Salesforce Einstein analytics aka Wave Analytics is a cloud-based platform which connects data from the multiple sources and explores it to uncover insights. It empowers sales reps, marketers, and analysts with the insights to make customer interactions smarter, without building mathematical models. You will learn to create app, lenses, dashboards and share dashboards with other users.

This book starts off with explaining you fundamental concepts like lenses, step, measures and sets you up with Einstein Analytics platform. We then move on to creating an app and here you will learn to create datasets, dashboards and different ways to import data into Analytics. Moving on we look at Einstein for sales, services, and marketing individually. Here you will learn to manage your pipeline, understand important business drivers and visualize trends. You will also learn features related to data monitoring tools and embedding dashboards with lightning, visualforce page and mobile devices. Further, you will learn advanced features pertaining to recent advancements in Einstein which include machine learning constructs and getting predictions for events. By the end of this book, you will become proficient in the Einstein analytics, getting insights faster and understanding your customer in a better way.

What you will learn

Create app, lenses, and dashboards using Einstein.
Visualize data utilizing all the widgets available with Einstein.
Understand Einstein for Sales, Service, and Marketing separately.
Use Data monitoring tools to monitor data flow and system jobs.
Abstract machine learning constructs and make predictions on events

Who This Book Is For

This book is for data scientists, business users, developers who want to explore business data using the Salesforce Einstein Analytics. Knowledge of the Salesforce platform is required.

Getting Started with Einstein Analytics
Setting Up Einstein Analytics
Say Hello to Einstein
Diving Deep into Einstein Analytics
Einstein for Sales
Einstein at Your Services
Security and Sharing in Einstein Analytics
Recipe in Einstein
Embedding Einstein Dashboards
Advanced Technologies in Einstein Analytics
Machine Learning and Deep Learning

�ber die Autorin bzw. den Autor

Santosh Tukaram Chitalkar has been working on the Salesforce platform for over five years. He currently works for Capgemini as a Salesforce consultant. During his time at Capgemini, he has worked on various Salesforce projects, which include the implementation of sales SFO, inline Visualforce pages for sales and service assets, and renewal processes. He has also developed products for AppExchange such as FieldRecon. In his free time, he loves writing about Salesforce Einstein Analytics on his blog Pinakin Technology.

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