Letraset: The DIY Typography Revolution Shaughnessy, Adrian

SHAUGHNESSY ADRIAN

ISBN 10: 099566644X / ISBN 13: 9780995666443

Verlag: THAMES HUDSON, 2023

Bestandsnummer des Verkäufers A0708_3.60

Inhaltsangabe:

Letraset: The DIY Typography Revolution is the first comprehensive history of Letraset, the rubdown lettering system that revolutionised typographic expression.

The book tells the Letraset story from its early days as a difficult-to-use wet system, to its glory years as the first truly democratic alternative to professional typesetting.

The book also looks at Letraset’s present-day revival amongst a new set of admirers who recognise the typographic excellence of the system’s typefaces.

The book comes with a gatefold Letraset timeline. It has an introduction by Malcolm Garrett, and features in-depth interviews with Mr Bingo, Erik Brandt, Aaron Marcus, David Quay, Dan Rhatigan, Freda Sack, Andy Stevens and Jon Wozencroft.

Essays by Colin Brignall, Dave Farey and Mike Daines – all key members of the Letraset team – provide expert insight into the rise of Letraset as a typographic and commercial powerhouse. A central essay by Adrian Shaughnessy examines the typographic and cultural impact of the system.

The book’s design is by the Spin team of Tony Brook and Claudia Klat. It uses many rare specimens from Letraset’s past – catalogues, press ads, mailers, storage units, and of course, sheets of classic Letraset typefaces.

Bibliografische Details

Titel: Letraset: The DIY Typography Revolution ...
Verlag: THAMES HUDSON
Erscheinungsdatum: 2023
Einband: Hardcover
Zustand: New