Lettering and Alphabets

J. Albert Cavanagh

ISBN 10: 0486200531 / ISBN 13: 9780486200538

Verlag: Dover Pubns, 1946

Beschreibung

second edition; edition. 121 pages. 8.75x7.50x0.25 inches. In Stock.

Bestandsnummer des Verkäufers 0486200531

Bibliografische Details

• Titel: Lettering and Alphabets
• Verlag: Dover Pubns
• Erscheinungsjahr: 1946
• Sprache: Englisch
• ISBN-10: 0486200531
• ISBN-13: 9780486200538
• Einband: Paperback
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.

Über die Autorin bzw. den Autor

Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.