Liberalization, Globalization and the Multiplex Film Culture

Pranay Rupani

ISBN 10: 3843391084 / ISBN 13: 9783843391085

Verlag: LAP LAMBERT Academic Publishing Feb 2011, 2011

Beschreibung

Neuware -The emergence of the multiplex has had a significant impact on the way Indian films, especially Hindi films are made, exhibited and distributed. This book contends that the factors contributing to this change are related very intricately to the liberalization policy adopted by the government and the increasing influence of the Non-resident Indian and now considerable population of the Indian diaspora across the world. This view is also shared by others but the challenge is to analyze the influence of these factors to create a new genre of film and in the process discover that a new audience has evolved in the interim. Many cities are evolving through malls and these malls house multiplexes, since the inception of the film industry films have been for mass viewing but now with these malls/multiplexes the film is now an exclusive commodity. By tracing the history of the multiplex in Hyderabad and chronicling the effects of the liberalization policy this book intends to assess the future of film exhibition and viewing in relation to the multiplex, globalization and the increasing influence of the N.R.I audience.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch.

Bestandsnummer des Verkäufers 9783843391085

Bibliografische Details

• Titel: Liberalization, Globalization and the Multiplex Film Culture
• Verlag: LAP LAMBERT Academic Publishing Feb 2011
• Erscheinungsjahr: 2011
• Sprache: Englisch
• ISBN-10: 3843391084
• ISBN-13: 9783843391085
• Einband: Taschenbuch
• Zustand: Neu
• Abmessungen: 220B x 150 H x 6 T Millimeter Breite: 220 mm, Höhe: 150 mm, Tiefe: 6 mm
• Gewicht: 155 Gramm

Über diesen Titel

Inhaltsangabe

The emergence of the multiplex has had a significant impact on the way Indian films, especially Hindi films are made, exhibited and distributed. This book contends that the factors contributing to this change are related very intricately to the liberalization policy adopted by the government and the increasing influence of the Non-resident Indian and now considerable population of the Indian diaspora across the world. This view is also shared by others but the challenge is to analyze the influence of these factors to create a new genre of film and in the process discover that a new audience has evolved in the interim. Many cities are evolving through malls and these malls house multiplexes, since the inception of the film industry films have been for mass viewing but now with these malls/multiplexes the film is now an exclusive commodity. By tracing the history of the multiplex in Hyderabad and chronicling the effects of the liberalization policy this book intends to assess the future of film exhibition and viewing in relation to the multiplex, globalization and the increasing influence of the N.R.I audience.

Über die Autorin bzw. den Autor

Pranay Rupani is currently an Assistant Professor of Mass Communication and Journalism at St. Francis Degree College for Women in Hyderabad. This book is because of the media education he received at the Sarojini Naidu School of Arts and Communication, University of Hyderabad. His interests include media and film related research and sports.