A Fine Line: How Design Strategies Are Shaping the Future of Business

Sprache: Englisch

Verlag: John Wiley & Sons Inc, United States, New York, 2009

0470451025 / 9780470451021

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Artikelbeschreibung des Verkäufers

A Fine Line: How Design Strategies Are Shaping the Future of Business For the first time, Hartmut Esslinger, internationally acclaimed designer and founder of frog design, inc., reveals the secrets to better business through better design. Having spent forty years helping build the world's most recognizable brands, Esslinger shows how business leaders and designers can join forces to build creative strategies that will ensure a more profitable and sustainable future. A Fine Line shares the amazing story of Esslinger's transformation from industrial design wunderkind to a global innovation powerhouse, while detailing the very real challenges facing businesses in the new global economy. Offering companies far more than a temporary innovation booster, Esslinger shows how he and frog build creative design into the framework of an organization's competitive strategy, the same approach that has worked so well for leading edge companies such as Sony, Louis Vuitton, Lufthansa, Disney, Hewlett-Packard, SAP, Microsoft, and Apple. Offering a step-by-step overview of the innovation processfrom targeting goals to shepherding new products and services to the marketplaceEsslinger reveals how to arrive at a design that reflects an intensely human experience and will connect strongly with consumers. With Esslinger's unique perspective, rich stories, and global mindset, A Fine Line explores business solutions that are environmentally sustainable and contribute to the future of a thriving and lasting global economy. The blending of design and business intelligence holds the key for shaping a sustainable competitive advantage in the rapidly evolving creative economy. A Fine Line equips business leaders with the necessary tools to thrive in tomorrow's world. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Bestandsnummer des Verkäufers GOR003447554

Titel
A Fine Line: How Design Strategies Are Shaping the Future of Business
Autor
Hartmut Esslinger (Hochschule fur Gestaltung, Karlsruhe, Germany University of Applied Arts, Vienna, Austria)
Verlag
John Wiley & Sons Inc, United States, New York
Erscheinungsjahr
2009
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0470451025
ISBN-13
9780470451021
Artikelgewicht
408 Gramm
Abmessungen
158.0 x 231.0

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