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Linguistic Battles in Trademark Disputes: Shuy, Roger Linguistic Battles in Trademark Disputes: Shuy, Roger Linguistic Battles in Trademark Disputes: Shuy, Roger Linguistic Battles in Trademark Disputes: Shuy, Roger

Linguistic Battles in Trademark Disputes

Shuy, Roger

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ISBN 10: 0333997581 / ISBN 13: 9780333997581
Verlag: Palgrave Macmillan, 2002
Zustand: Very Good Hardcover
Verkäufer Flamingo Books (Menifee, CA, USA)

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Beschreibung

0333997581 2005 reprint Palgrave Macmillan (NY), 5 3/4 x 8 3/4 inches tall orange hardbound, grey and black lettering to front cover and spine, x, 208 pp. Mild creasing to lower tip of half title page. Otherwise, a very good copy - clean, bright and unmarked. ~TTT~ Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers. Contents: The battle over linguists and law; a very brief introduction to linguistics for lawyers; generic versus secondary meaning; Registry Hotel versus Hospitality Mgt; teaching a jury about meaning; Warren versus Prestone; sounding alike and meaning alike; ConAgra versus Hormell; descriptiveness; nouns and modifiers; Woodroast versus Restaurants Unlimited; the meaning of a patronymic prefix; Quality Inns versus McDonalds; sounding, looking and meaning different; AMR Pharm versus American Home Products; differences in the ingredients, qualities and characteristics of the products; Pyewacket versus Mattel; going beyond competing, company and product names; AutoNation USA versus CarMax; using foreign language words in trademarks; Alixandre Furs versus Alexandros Furs; disclaiming dealership authorization; Matrix Essentials versus F & M Distributors; using linguistics tools and thinking in trademark disputes; some suggestions for linguists; some suggestions for attorneys; power, control and the ownership of language; cases discussed. Buchnummer des Verkäufers TTT-0871-7951

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Bibliografische Details

Titel: Linguistic Battles in Trademark Disputes

Verlag: Palgrave Macmillan

Erscheinungsdatum: 2002

Einband: Hardcover

Zustand: Very Good

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Inhaltsangabe:

Book by Shuy Roger

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Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.

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