Logo Design Workbook: A Hands-On Guide to Creating Logos

Sean Adams, Terry Stone, Noreen Morioka

ISBN 10: 1592532349 / ISBN 13: 9781592532346

Verlag: Rockport Publishers, 2006

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Inhaltsangabe:

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Über die Autorin bzw. den Autor:

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director’s Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com

Bibliografische Details

Titel: Logo Design Workbook: A Hands-On Guide to ...
Verlag: Rockport Publishers
Erscheinungsdatum: 2006
Einband: Softcover
Zustand: good