Based on decades of teaching experience combined with the latest in research and communication theory, Steve McCornack and Joseph Ortiz&;s Choices & Connections, 2e helps students to transform their lives and become more adaptive and versatile communicators. With a focus on the connections that underlie all communication choices&;and that the outcomes students experience are deeply connected to the communication choices they make&;Choices & Connections, 2e weaves together major communication contexts so that students&; understanding becomes cohesive. Captivating students from page one, the text is highlighted by built-in study tools, innovative video case study activities, and a variety of news, pop culture, and real-life examples&;all of which encourage students to apply what they learn to their own their daily communication experiences.
 
When combined with LaunchPad, Choices & Connections, 2e represents a unique print and digital learning suite: the How to Communicate video activities immerse students in challenging, real-life scenarios, and additional videos illustrate communication concepts, and the adaptive quizzing program, LearningCurve, creates a personalized learning experience.
LaunchPad for Choices & Connections, 2e combines an interactive e-book, integrated videos, and ready-made assessment options curated into easy-to-assign units inside one convenient learning program. The second edition LaunchPad also includes new in-class activities for students to further engage with the course material, and with each other.
Based on decades of teaching experience combined with the latest in research and communication theory, Steve McCornack and Joseph Ortiz’s Choices & Connections, 2e helps students to transform their lives and become more adaptive and versatile communicators. With a focus on the connections that underlie all communication choices—and that the outcomes students experience are deeply connected to the communication choices they make—Choices & Connections, 2e weaves together major communication contexts so that students’ understanding becomes cohesive. Captivating students from page one, the text is highlighted by built-in study tools, innovative video case study activities, and a variety of news, pop culture, and real-life examples—all of which encourage students to apply what they learn to their own their daily communication experiences. When combined with LaunchPad, Choices & Connections, 2e represents a unique print and digital learning suite: the How to Communicate video activities immerse students in challenging, real-life scenarios, and additional videos illustrate communication concepts, and the adaptive quizzing program, LearningCurve, creates a personalized learning experience. LaunchPad for Choices & Connections, 2e combines an interactive e-book, integrated videos, and ready-made assessment options curated into easy-to-assign units inside one convenient learning program. The second edition LaunchPad also includes new in-class activities for students to further engage with the course material, and with each other.
