The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

Reichheld, Frederick F.; Teal, Thomas

ISBN 10: 0875844480 / ISBN 13: 9780875844480

Verlag: Harvard Business Review Press, 1996

Bestandsnummer des Verkäufers 0875844480-3-23934305

Inhaltsangabe:

Argues that consumer and employee loyalty are key to success, and discusses how to obtain and preserve loyalty

Über die Autorin bzw. den Autor:

Frederick F. Reichheld is a director of Bain & Company, a leading strategy consulting firm headquartered in Boston with twenty-three offices worldwide. He is the leader of the firm's worldwide Loyalty Practice, and his pioneering work in the area of customer, employee, and investor retention has quantified the linkage between loyalty and profits. This work forms the conceptual foundation for the practice, which helps clients achieve superior results through improvements in customer, employee, and investor selection and retention. Reichheld's views have been quoted in Business Week and Fortune, and his recent publications include articles in Harvard Business Review and The Wall Street Journal. He is a frequent speaker to major business forums and groups of senior executives.

Bibliografische Details

Titel: The Loyalty Effect: The Hidden Force Behind ...
Verlag: Harvard Business Review Press
Erscheinungsdatum: 1996
Einband: Hardcover
Zustand: Good