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Inhaltsangabe: Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like "mass-luxury," "new luxury" and "hyper luxury" attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company.
The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods – often very far from the usual marketing strategies – used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes.
The Luxury Strategy clarifies the difference between "premium," "fashion," and "luxury," and sets out the counter-intuitive rules for successfully marketing luxury goods and services.
Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management.
Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.
About the Author: Jean-Noël Kapferer is an expert on brand management. His book The New Strategic Brand Management is a key reference work for MBA programs worldwide. He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris. Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India. Vincent Bastien is one of the most experienced senior managers in the luxury business. Formerly MD of Louis Vuitton Malletier and CEO of Yves Saint Laurent Parfums, he has held senior posts at some of the world's most respected luxury brands. He is now Affiliate Professor at HEC Paris, where he teaches Strategy in Luxury.
Titel: The Luxury Strategy: Break the Rules of ...
Verlag: Kogan Page
Zustand: very good
Buchbeschreibung KoganPage, London, 2009. Pappband m. SU, gr.8°, 323 S., SU berieben, Ecken u. Kanten leicht bestoßen, sonst guter Zustand. Buchnummer des Verkäufers 45693
Buchbeschreibung Kogan Page. Hardcover. Buchzustand: Good. 0749454776 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Buchnummer des Verkäufers Z0749454776Z3
Buchbeschreibung Kogan Page, 2008. Buchzustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust Jacket in good condition. , 800grams, ISBN:9780749454777. Buchnummer des Verkäufers 6495565
Buchbeschreibung Hardback. Buchzustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Buchnummer des Verkäufers GOR002214209
Buchbeschreibung Kogan Page, 2009. Buchzustand: Very Good. Great condition for a used book! Minimal wear. Buchnummer des Verkäufers GRP68770312
Buchbeschreibung Kogan Page, 2009. Hardcover. Buchzustand: Used: Good. Buchnummer des Verkäufers 14094307
Buchbeschreibung Kogan Page Ltd, LA Vergne, Tennessee, U.S.A., 2009. Hardcover. Buchzustand: As New. Zustand des Schutzumschlags: As New. The book looks like new, unread and clean. Edges are sharp and fine. No tears or creases. No stains, writing or reminder marks. The binding is straight and tight. The book itself is very nice. Buchnummer des Verkäufers 004976
Buchbeschreibung Hardcover. Buchzustand: As New. Buchnummer des Verkäufers K-55-43
Buchbeschreibung Buchzustand: Very Good. In good condition and ready for quick shipment to any US location by an experienced and reliable seller. CDs and Access codes may not be included as is the case with most used books. Thanks for shopping with us!. Buchnummer des Verkäufers 911688
Buchbeschreibung Kogan Page 2009-02-28, 2009. Hardcover. Buchzustand: good. 0749454776. Buchnummer des Verkäufers 543891