MARKETING ANALYTICS BASED ON FIRST PRINCIPLES

J. ANDREW PETERSEN,FRANK GERMANN,ROBERT W. PALMATIER

ISBN 10: 9356400636 / ISBN 13: 9789356400634

Verlag: BLOOMSBURY, 2022

Beschreibung

Brand New! Fast Delivery This is an International Edition and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 7-11 days and we do have flat rate for up to 2LB. Extra shipping charges will be requested if the Book weight is more than 5 LB. This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.

Bestandsnummer des Verkäufers AD 9789356400634

Bibliografische Details

• Titel: MARKETING ANALYTICS BASED ON FIRST PRINCIPLES
• Verlag: BLOOMSBURY
• Erscheinungsjahr: 2022
• Sprache: Englisch
• ISBN-10: 9356400636
• ISBN-13: 9789356400634
• Einband: Papeback
• Auflage: Internationale Ausgabe
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

All customers differ. All customers change. All competitors react. All resources are limited.Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.When should you use a specific technique in data analytics? How does each new analytics technique improve performance? Which techniques are worth time and investment to implement?As organizations prioritize digital growth to better connect with customers, it is vital that you are able to respond confidently to these questions, enabling you to utilize marketing analytics to better understand your business and increase revenue.Marketing Analytics will help you · Learn how to contextualize models and statistical analysis within the foundational principles of marketing through the use of a problem-centric framework.· Understand technical analyses by engaging with a pertinent range of vivid examples, and a running case study to contextualize practical, jargon-free descriptions.· Embark on an applied learning pathway with a comprehensive companion website including datasets and walk-through videos on challenging bloomsbury.pub/marketing-analytics.· Take a software-agnostic approach to learning, enhanced by the provision of examples in free, open-source R and Tableau software.Authored by world-leading experts in marketing strategy, Marketing Analytics is the ideal textbook for advanced undergraduate, postgraduate and MBA students of marketing, and practitioners seeking to direct effective strategy from an analysis-based evidential approach.