MS-66 Marketing Research

Gullybaba.com, Panel

ISBN 10: 9355544073 / ISBN 13: 9789355544070

Verlag: GULLYBABA PUBLISHING HOUSE PVT LTD 2022-10, 2022

Beschreibung

Bestandsnummer des Verkäufers 6666-IUK-9789355544070

Bibliografische Details

• Titel: MS-66 Marketing Research
• Verlag: GULLYBABA PUBLISHING HOUSE PVT LTD 2022-10
• Erscheinungsjahr: 2022
• Sprache: Englisch
• ISBN-10: 9355544073
• ISBN-13: 9789355544070
• Einband: PF
• Zustand: New

Über diesen Titel

Inhaltsangabe

MS-66 Marketing Research

Block 1 - Marketing Research Concepts and Design

Unit 1 - Marketing Research - Meaning and Importance

Unit 2 - Organisation of Marketing Research in India

Unit 3 - Research Design

Block 2 - Data Collection

Unit 1 - Data Collection

Unit 2 - Sampling

Unit 3 - Questionnaire Design and Development

Unit 4 - Attitude Measurement & Scaling

Block 3 - Data Processing and Analysis

Unit 1 - Qualitative Research

Unit 2 - Data Processing - Coding, Tabulation and Data Presentation

Unit 3 - Description & Inference from Sample Data

Unit 4 - Analysis of Association

Block 4 - Multivariate Analysis

Unit 1 - Regression Analysis, Discriminant Analysis and Factor Analysis

Unit 2 - Conjoint Analysis

Unit 3 - Cluster Analysis and Multi-Dimensional Scaling

Unit 4 - Application of Marketing Research in India - Some Case Studies

 Question Papers

(Total-4, Solved-0, Unsolved-4)

June (2020-2021)

December (2020-2021)