Making Customers Count: A Guide to Excellence in Customer Care

Clutterbuck, David, Kernaghan, Susan

ISBN 10: 185251048X / ISBN 13: 9781852510480

Verlag: Mercury Books, 1992

Beschreibung

Very Good.

Bestandsnummer des Verkäufers D7S9-1-M-185251048X-6

Bibliografische Details

• Titel: Making Customers Count: A Guide to Excellence in Customer Care
• Verlag: Mercury Books
• Veröffentlichungsdatum: 1992
• Sprache: Englisch
• ISBN-10: 185251048X
• ISBN-13: 9781852510480
• Bindung: Hardcover
• Zustand: Very Good
• Buchtyp: book

Über diesen Titel

Inhaltsangabe

This book is both a series of case studies of firms that have introduced programmes of customer care, and a study of why the majority of customer care schemes go awry. It aims to provide a framework for building up customer responsiveness in the day-to-day routines of businesses. The case histories compare the fortunes and appraises the methods of companies who have set up both successful and unsuccessful.