Making Data Talk (Hardcover)

Bradford W. Hesse

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Sprache: Englisch

Verlag: Oxford University Press Inc, New York, 2009

019538153X / 9780195381535

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Hardcover. The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policymakers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in someinstances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter.This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improvecommunication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientificfindings can play a greater role in improving the public's health. The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is (1) to summarize and synthesize research on the selection and presentation of data pertinent to public health, and (2) to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better" (and in some instances, contrast this with how to communicate data "worse"), rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter. This book will stimulate interest among public health practitioners, scholars, and students to more seriously consider ways they can understand and improve communication about data and other types of scientific information with the public, policy makers, and the press. Improved data communication will increase the chances that evidence-based scientific findings can play a greater role in improving the public's health. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Bestandsnummer des Verkäufers 9780195381535

Titel
Making Data Talk (Hardcover)
Autor
Bradford W. Hesse
Verlag
Oxford University Press Inc, New York
Erscheinungsjahr
2009
Zustand
new
Einband
Hardcover
Sprache
Englisch
ISBN-10
019538153X
ISBN-13
9780195381535

CitiRetail

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