Management Communication : A Case-Analysis Approach

O'Rourke, James S.

ISBN 10: 0136079768 ISBN 13: 9780136079767
Verlag: Prentice Hall PTR, 2009
Gebraucht Hardcover

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For managerial communication courses.

Strategic communication methods that support the development of ethical and effective managers at all levels of business.

For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication.

In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.

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Bibliografische Details

Titel: Management Communication : A Case-Analysis ...
Verlag: Prentice Hall PTR
Erscheinungsdatum: 2009
Einband: Hardcover
Zustand: Good
Auflage: 4th Edition.

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