Management Communication : A Case-Analysis Approach

O'Rourke, James S.

ISBN 10: 0136079768 / ISBN 13: 9780136079767

Verlag: Prentice Hall PTR, 2009

Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 5215049-6

Inhaltsangabe:

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media
Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.

Bibliografische Details

Titel: Management Communication : A Case-Analysis ...
Verlag: Prentice Hall PTR
Erscheinungsdatum: 2009
Einband: Hardcover
Zustand: Very Good
Auflage: 4th Edition.