Management in English Language Teaching (Paperback)

Ron White

ISBN 10: 0521377633 / ISBN 13: 9780521377638

Verlag: Cambridge University Press, Cambridge, 1991

Beschreibung

Paperback. Teachers who are making the transition into management need to gain expertise in specialist areas such as finance, marketing and personnel. This book is the first to provide a comprehensive and practical introduction to these areas written specifically for those working in the field of English language teaching. The book is divided into three sections which deal with three key areas: People and organisations covers staff selection and development, managing curriculum development and innovation, and organising resources and information. It emphasises the importance of communication. Marketing begins by defining marketing and describing 'the marketing mix'. It goes on to offer detailed guidance for developing and implementing a marketing plan. Finance deals with the essential aspects of finance - financial records and statements, cashflow management, management accounting and using financial information - in terms which are accessible to non-specialists. The book gives clear explanations in each area supported by examples and case studies drawn from the author's own extensive experience.Each chapter contains a set of follow-up activities which reinforce and develop the content of the chapter by relating it to practical issues. The book also contains a bibliography for further reading. Management in English Language Teaching will be a valuable book for teachers whose career development is taking them to management positions as well as for more experienced managers. This book provides a comprehensive and practical introduction for teachers who are making the transition into management. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Bestandsnummer des Verkäufers 9780521377638

Bibliografische Details

• Titel: Management in English Language Teaching (Paperback)
• Verlag: Cambridge University Press, Cambridge
• Erscheinungsjahr: 1991
• Sprache: Englisch
• ISBN-10: 0521377633
• ISBN-13: 9780521377638
• Einband: Paperback
• Zustand: new

Über diesen Titel

Inhaltsangabe

This book provides a comprehensive and practical introduction for teachers who are making the transition into management.

Über die Autorin bzw. den Autor

Ron White completed a degree in Anthropology at the University of Auckland, before starting a career in English Language Teaching, which has taken him to Fiji, Papua New Guinea and Japan, as well as the UK, where he has been based since 1971. He taught at the Centre for Applied Language Studies at the University of Reading, becoming Director, from which he took early retirement in 2000 to become a freelance trainer and consultant. He has taught on the International Diploma of Language Teaching Management (IDLTM) since its inception. He has been a governor of the Bell Educational Trust for the past ten years, and is chair of the Academic Board.