Management by Menu

Kotschevar, Lendal H.; Withrow, Diane

ISBN 10: 0471475777 / ISBN 13: 9780471475774

Verlag: Wiley, 2007

Fast Shipping - Good and clean conditions used book. Pages and cover are intact. Limited notes marks and highlighting may be present. May show signs of normal shelf wear and bends on edges. Item may be missing CDs or access codes. May include library marks. Bestandsnummer des Verkäufers ZWM.PLKI

Inhaltsangabe:

Management by Menu, Fourth Edition presents the menu as the central influence on all foodservice functions. This unique approach clearly outlines both the “big picture” behind a well-run foodservice operation, and the practical details of costing, planning, analyzing, purchasing and production, beverage management, promotion, and service. Both students and working managers will come away from this book able to clearly develop a menu and effectively use it as a management tool.

Thoroughly updated with the latest changes affecting the industry, this Fourth Edition has also been revised to give readers a more hands-on learning experience. Sample menus, mini-case studies, self-test review questions, and other new features lead to greater interactivity and engagement with the material. Coverage of new, helpful technologies is now integrated throughout the book.

Über die Autorin bzw. den Autor:

LENDAL H. KOTSCHEVAR, PhD, (1908-2007) was Professor Emeritus at Florida International University.

DIANE WITHROW is Program Coordinator of the Hotel Restaurant Management Program at Cape Fear Community College in North Carolina.

Bibliografische Details

Titel: Management by Menu
Verlag: Wiley
Erscheinungsdatum: 2007
Einband: Softcover
Zustand: good
Auflage: 4. Auflage