Management consists of creating corporate policy, planning, organizing, and directing an organization’s resources in order to achieve the objectives of that policy. It is the skill of controlling and making decisions about a business or a venture with the purpose of accomplishing a goal. Primarily designed for undergraduate and postgraduate students of management and commerce, this comprehensive text, in its third edition, provides clear insight into the principles and practices of management with practical approach. It also updates and revises chapters on Management and Society, Total Quality Management and Quality Management Systems.

NEW TO THIS EDITION

Introduces strategies and issues of ‘Corporate Respect’ and ‘Corporate Social Responsibilities’.
Incorporates a new chapter on ‘Six Sigma’.
Updates and revises chapters on ‘Total Quality Management’, ‘Quality Management Systems’ and ‘Management and Society’.
Includes several new case studies to give a professional orientation to the students.

KEY FEATURES

Chapter-end case studies with thought-provoking discussion questions.
Clear, self-explanatory, labelled diagrams and tables.
Review questions and point-wise summary at the end of each chapter.
Abbreviations, Glossary, Bibliography, Further reading and Indices.

�ber die Autorin bzw. den Autor

R. Satya Raju, PhD, has been Professor and former Principal at College of Arts and Commerce, Andhra University, Vishakhapatnam.

A. Parthasarathy, PhD, Vidya Vaachaspathi is Professor in the Postgraduate Department of Commerce at MES College, Bangalore.

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