Managerial Economics and Strategy, Global Edition

Jeffrey M. Perloff, James A. Brander

ISBN 10: 1292159146 / ISBN 13: 9781292159140

Verlag: Pearson 2016-06-21, 2016

Bestandsnummer des Verkäufers 6666-GRD-9781292159140

Inhaltsangabe:

For courses in Managerial Economics.

A Problem-based Approach that Uses Modern Theories and Real-world Examples

Managerial Economics and Strategy uses real-­world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini­-cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them.

The Second Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behavior, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

Also available with MyEconLab^®

MyEconLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

NOTE: You are purchasing a standalone product; MyEconLab does not come packaged with this content.

If you would like to purchase both the physical text and MyEconLab search for:

0134472551 / 9780134472553 Managerial Economics and Strategy Plus MyEconLab with Pearson eText -- Access Card Package

Package consists of:

• 0134167872 / 9780134167879 Managerial Economics and Strategy
• 013416976X / 9780134169767 MyEconLab with Pearson eText -- Access Card -- for Managerial Economics and Strategy

Über die Autorin bzw. den Autor: Charlotte y Peter Fiell son dos autoridades en historia, teoría y crítica del diseño y han escrito más de sesenta libros sobre la materia, muchos de los cuales se han convertido en éxitos de ventas. También han impartido conferencias y cursos como profesores invitados, han comisariado exposiciones y asesorado a fabricantes, museos, salas de subastas y grandes coleccionistas privados de todo el mundo. Los Fiell han escrito numerosos libros para TASCHEN, entre los que se incluyen 1000 Chairs, Diseño del siglo XX, El diseño industrial de la A a la Z, Scandinavian Design y Diseño del siglo XXI.

Bibliografische Details

Titel: Managerial Economics and Strategy, Global ...
Verlag: Pearson 2016-06-21
Erscheinungsdatum: 2016
Einband: Paperback
Zustand: New