Managing Across Borders: The Transnational Solution: Managing the New Global Economy

Christopher A. Bartlett, Sumantra Ghoshal

ISBN 10: 0875843034 / ISBN 13: 9780875843032

Verlag: Harvard Business School Press, 1991

Beschreibung

274 Seiten ex Library Book / aus einer wissenschafltichen Bibliothek / Sprache: Deutsch Gewicht in Gramm: 469.

Bestandsnummer des Verkäufers 226325

Bibliografische Details

• Titel: Managing Across Borders: The Transnational Solution: Managing the New Global Economy
• Verlag: Harvard Business School Press
• Veröffentlichungsdatum: 1991
• Sprache: Deutsch
• ISBN-10: 0875843034
• ISBN-13: 9780875843032
• Bindung: Taschenbuch
• Zustand: Gut
• Verkäuferkataloge:
  • Alle Bücher

Über diesen Titel

Inhaltsangabe

The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses. The book analyzes trade policy in a number of countries, explores the movement of capital and examines balance of payments situations around the world. It then sees how these various factors bear upon the competitiveness of US firms. Meier stresses the need to develop a clear yet flexible global vision in a world which is rapidly altering.