Managing Digital Transformation: Using Digital Technologies to Strengthen Relationships, Build Brands and Increase Profits

Hinterhuber, Andreas (Editor)/ Vescovi, Tiziano (Editor)/ Checchinato, Francesca (Editor)

ISBN 10: 0367441977 / ISBN 13: 9780367441975

Verlag: Routledge, 2021

Beschreibung

296 pages. 9.69x6.85x0.67 inches. In Stock.

Bestandsnummer des Verkäufers x-0367441977

Bibliografische Details

• Titel: Managing Digital Transformation: Using Digital Technologies to Strengthen Relationships, Build Brands and Increase Profits
• Verlag: Routledge
• Erscheinungsjahr: 2021
• Sprache: Englisch
• ISBN-10: 0367441977
• ISBN-13: 9780367441975
• Einband: Paperback
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits:

• an overview on how leading companies plan and implement digital transformation
• interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation
• research and case studies on the digitalization of small and medium-sized companies
• cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation
• tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits

Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.

Über die Autorin bzw. den Autor

Andreas Hinterhuber is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.

Tiziano Vescovi is Full Professor of Strategic Marketing, Ca' Foscari University of Venice, Italy.

Francesca Checchinato is Associate Professor of Marketing, Ca' Foscari University of Venice, Italy.