Managing Innovation: Integrating Technological, Market and Organizational Change

Joe Tidd

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Sprache: Englisch

Verlag: Wiley, 2018

1119379458 / 9781119379454

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Artikelbeschreibung des Verkäufers

Managing Innovation?is the bestselling text for graduate and undergraduate students and a classic in the field. Emphasizing practical, evidence based tools and resources, this title provides students with the knowledge base to successfully manage innovation, technology, and new product development. The holistic approach addresses the interplay between the markets, technology, and the organization, while relating the unique skill set required to manage innovation and innovation processes. The sixth edition of?Managing Innovation?continues to include the popular Innovation in Action sections in each chapter which are now newly titled Case Studies, and also features a number of new cases, updated and new research notes and references, and links to videos, audio interviews, activities, and case studies. The sixth edition also features new material on emerging innovation themes, including business model innovation, user innovation, crowd-sourcing, creativity, entrepreneurship, service innovation, public services, and more. The rapid pace of the field's evolution has brought an increase in multi-disciplinary approaches and skills, while expanding the available tool kit and pushing the boundaries of possibility forward. This text provides expert navigation through the abundance of new data, new methods, new concepts, and approaches but it is designed to?encourage and support?tailored experimentation, not replace it. Equipped with a strong foundation and a productive innovation management mindset, todays students will be equipped to bring about the eras next great advances.…

Bestandsnummer des Verkäufers CIN1119379458A

Titel
Managing Innovation: Integrating Technological, Market and Organizational Change
Autor
Joe Tidd
Verlag
Wiley
Erscheinungsjahr
2018
Zustand
Fair
Einband
Paperback
Sprache
Englisch
ISBN-10
1119379458
ISBN-13
9781119379454

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 4 Sternen

Verkäufer:in bei AbeBooks seit 23. März 2026

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