Managing Innovation Within Networks (Routledge Library Editions: The Economics and Business of Technology)

Biemans, Wim

ISBN 10: 1138574139 / ISBN 13: 9781138574137

Verlag: Routledge, 2020

Beschreibung

Bestandsnummer des Verkäufers I-9781138574137

Bibliografische Details

• Titel: Managing Innovation Within Networks (Routledge Library Editions: The Economics and Business of Technology)
• Verlag: Routledge
• Erscheinungsjahr: 2020
• Sprache: Englisch
• ISBN-10: 1138574139
• ISBN-13: 9781138574137
• Einband: Softcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

Originally published in 1992 and now with an updated Preface this book analyses the development of innovations using a network perspective. The book offers practical guidelines with direct managerial relevance based on evidence collected from twenty-two case studies. First introducing theories of product development, adoption and diffusion, it then places them in the context of industrial networks, investigating such topics as user-involvement, interaction and market strategies. The book is essential reading for students of marketing, technology and strategy.

Über die Autorin bzw. den Autor

Wim Biemens