Managing Markets and Customers: Revised Edition (Management Extra)

Elearn

ISBN 10: 0080557392 / ISBN 13: 9780080557397

Verlag: Routledge, 2009

Beschreibung

Bestandsnummer des Verkäufers I-9780080557397

Bibliografische Details

• Titel: Managing Markets and Customers: Revised Edition (Management Extra)
• Verlag: Routledge
• Erscheinungsjahr: 2009
• Sprache: Englisch
• ISBN-10: 0080557392
• ISBN-13: 9780080557397
• Einband: Softcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

More and more managers are looking for customer focus to help fight the pressures of rising costs, global competition and falling sales. But it's not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful.

Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

Über die Autorin bzw. den Autor

By Elearn, Elearn training company