The cost of securing e-commerce orders is increasing while the sales prices are dropping. That simply means shrinking margins. E-commerce and catalog businesses that survive are those with the most efficient order fulfillment processes. There are many solutions on the market that will tell you how to get more orders, but a lot of those additional orders are not profitable. A few crucial questions you should apply when thinking about an efficient order fulfillment operation would include, ‘how much did we spend on the marketing of product groups?’ ‘What are the net results on the different product lines?’ ‘How many add-ons do we need to sell to make a margin or even break even on our top selling products?’ This book provides a solution for an efficient order fulfillment program, comprehending the process from marketing to cash, and to monitor the performance of the different processes.

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The cost of securing e-commerce orders is increasing while the sales prices are dropping. That simply means shrinking margins. E-commerce and catalog businesses that survive are those with the most efficient order fulfillment processes. There are many solutions on the market that will tell you how to get more orders, but a lot of those additional orders are not profitable. A few crucial questions you should apply when thinking about an efficient order fulfillment operation would include, 'how much did we spend on the marketing of product groups?' 'What are the net results on the different product lines?' 'How many add-ons do we need to sell to make a margin or even break even on our top selling products?' This book provides a solution for an efficient order fulfillment program, comprehending the process from marketing to cash, and to monitor the performance of the different processes.

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