Managing Relationships and Developing Sustainability | The Case of VANOC and the Vancouver 2010 National Partners

Xinquan Sheena Yang

ISBN 10: 3659107131 / ISBN 13: 9783659107139

Verlag: LAP LAMBERT Academic Publishing, 2014

Managing Relationships and Developing Sustainability | The Case of VANOC and the Vancouver 2010 National Partners | Xinquan Sheena Yang | Taschenbuch | 284 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659107139 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 105355342

Inhaltsangabe:

When the Olympics are appraised as a catalyst for urban redevelopment and global media attention, the Games’ management-related problems of the past, such as cost overruns, environmental damage, and the diversion of public funds to event-related expenditures have contributed to a history of unfulfilled economic promises and negative social impacts that continue to be concerns for host countries. However, there is a lack of research focusing on relationships between event organizers and corporate partners, particularly with respect to how the Corporate Social Responsibility programs of Olympic sponsors can be mobilized by an Organizing Committee to help achieve the sustainability and legacy goals of the host city, including economic development, social inclusion, and environmental footprint reduction. This book, therefore, provides a new model of analyzing the sustainability and legacy aspects under the partnership management strategies between an Olympic Games Organizing Committee and corporate sponsors. Based on the case of Vancouver, also discussed are the major relationship factors that influence corporations to be involved in both Olympic sponsorship and sustainability.

Über die Autorin bzw. den Autor: Xinquan Yang, Ph.D. University of British Columbia, Vancouver, Canada; Visiting Researcher, University of Texas, Austin, USA. She studies sport marketing and social leverage of sport events. Her research recognizes that sport, as multi-level enterprises, can be utilized to address social development with the support of corporate partners.

Bibliografische Details

Titel: Managing Relationships and Developing ...
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2014
Einband: Taschenbuch
Zustand: Neu