Mapping Experiences (Paperback)

James Kalbach

ISBN 10: 1492076635 / ISBN 13: 9781492076636

Verlag: O'Reilly Media, Sebastopol, 2020

Paperback. Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for companies that can't pinpoint these problems because they're too focused on business processes. This updated book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. You'll learn how this unique tool helps you visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will discover how experience diagramming can help determine where business goals and customer perspectives intersect. Once you're armed with this data, you can provide users with real value. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9781492076636

Inhaltsangabe:

Customers who have inconsistent experiences with products and services are understandably frustrated. But it's worse for organizations that can't pinpoint the causes of these problems because they're too focused on processes. This updated book shows your team how to use alignment diagrams to turn valuable customer observations into actionable insight. With this powerful technique, you can visually map existing customer experience and envision future solutions.

Designers, product and brand managers, marketing specialists, and business owners will discover how experience diagramming helps you determine where business goals and customer perspectives intersect. Armed with this insight, you can provide the people you serve with real value. Mapping experiences isn't just about product and service design; it's about understanding the human condition.

• Emphasize recent changes in business using the latest mapping techniques
• Create diagrams that account for multichannel experiences as well as ecosystem design
• Understand how facilitation is increasingly becoming part of mapping efforts, shifting the focus from a deliverable to actionability
• Explore ways to apply mapping of all kinds to noncommercial settings, such as helping victims of domestic violence

Über die Autorin bzw. den Autor:

Jim Kalbach is a noted author, speaker, and instructor in user experience design, information architecture, and strategy. He is currently the Head of Customer Success at MURAL, a leading visual online workspace for remote collaboration.

Jim has worked with large companies, such as eBay, Audi, SONY, Elsevier Science, LexisNexis, and Citrix. Before returning to the U.S. in 2013 after living for fifteen years in Germany, Jim was the co-founder of the European Information Architecture conferences. He also co-founded the IA Konferenz series in Germany.

Jim plays jazz bass in jam sessions and combos in Jersey City, where his currently lives. In 2007 Jim published his first full-length book with O'Reilly, Designing Web Navigation. He blogs at experiencinginformation.com and tweets under @jimkalbach.

Bibliografische Details

Titel: Mapping Experiences (Paperback)
Verlag: O'Reilly Media, Sebastopol
Erscheinungsdatum: 2020
Einband: Paperback
Zustand: new
Auflage: 2. Auflage