Hardcover. 285 pages. *** PUBLISHING DETAILS: The Free Press, New York, 1999. *** CONDITION: The book itself is in very good condition and comes in good dust jacket. Binding is tight, covers and spine fully intact. *** ABOUT THIS BOOK: "Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both. *** Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0684864673. ISBN/EAN: 9780684864679. Inventory No: 12092594. The photo of this book is of the actual book for sale.

Bestandsnummer des Verk�ufers 12092594

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Bibliografische Details

Titel

The Market Driven Organization : Understanding, Attracting & Keeping Valuable Customers

Verlag

The Free Press, New York

Ver�ffentlichungsdatum

1999

Sprache

Englisch

ISBN-10

0684864673

ISBN-13

9780684864679

Bindung

Hardcover

Zustand

Very Good

Zustand des Schutzumschlags

Good

Verk�uferkataloge

Business, Finance & Marketing

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Inhaltsangabe

"Market Driven Strategy" is a buzzword that many business people use without grasping its full meaning. This text offers practical advice for managers who want to better communicate with their customers, perform miles ahead of their competitors, and continually be responsive to both.

�ber die Autorin bzw. den Autor

George S. Day holds the Geoffrey T. Boisi Professorship in the Department of Marketing and is Director of the Huntsman Center for Global Competition and Innovation at the Wharton School of the University of Pennsylvania. Professor Day has written more than 125 articles for leading marketing and management journals and fourteen books including Market Driven Strategy, the companion volume to this book. A consultant to leading corporations worldwide, Day is the recipient of the Charles Coolidge Parlin Award for his leadership in the field of marketing and the Paul D. Converse Award for outstanding contributions to the development of the science of marketing. He lives in Bryn Mawr, Pennsylvania.

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