Market Practice in a Nonprofit Setting | A Case Study of the Swedish Cancer Society

Linus Lundell (u. a.)

ISBN 10: 3848496429 / ISBN 13: 9783848496426

Verlag: LAP LAMBERT Academic Publishing, 2012

Market Practice in a Nonprofit Setting | A Case Study of the Swedish Cancer Society | Linus Lundell (u. a.) | Taschenbuch | 88 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783848496426 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 106395708

Inhaltsangabe:

Today, nonprofit organizations are of major importance for the society. Their missions contribute to fulfilling societal needs that otherwise would not get enough resources. Marketing for these organizations becomes more important and most nonprofit marketing research has had a theoretical approach. This work therefore investigates market practice, which covers all concrete actions that form a market. Market practice has been studied through a case study of the nonprofit fundraising organization the Swedish Cancer Society (SCS; Swe: Cancerfonden) and findings are analyzed with a theoretical framework developed by Helgesson, Kjellberg and Liljenberg (2004). Results show that the market for SCS is formed by market practices seen at different levels and departments within the organization. In its daily work, SCS enhances economic transactions through developing relations and new channels. It emphasizes its specific features within the nonprofit sector and actively tries to change perception of the industry.

Über die Autorin bzw. den Autor: Filip Goldmann is a strategy and management consultant and holds a M.Sc in Economics and Business from the Stockholm School of Economics and a CEMS Master in International Management. Linus Lundell is a brand management consultant and holds a M.Sc. in Economics and Business from the Stockholm School of Economics.

Bibliografische Details

Titel: Market Practice in a Nonprofit Setting | A ...
Verlag: LAP LAMBERT Academic Publishing
Erscheinungsdatum: 2012
Einband: Taschenbuch
Zustand: Neu