Marketing 5.0 : The Role of Human-mimicking Technology

Kumar, Ajay (EDT); Ciddikie, M. D. (EDT); Kashyap, Anil Kumar (EDT); Akram, Hafiz Wasim (EDT)

ISBN 10: 1837978166 / ISBN 13: 9781837978168

Verlag: Emerald Publishing Limited, 2025

Beschreibung

Bestandsnummer des Verkäufers 48091783-n

Bibliografische Details

• Titel: Marketing 5.0 : The Role of Human-mimicking Technology
• Verlag: Emerald Publishing Limited
• Erscheinungsjahr: 2025
• Sprache: Englisch
• ISBN-10: 1837978166
• ISBN-13: 9781837978168
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

Marketing 5.0: The Role of Human-Mimicking Technology focuses on ‘human-mimicking technology’ in the age of marketing, wherein consumers and technology are blended as one. It reimagines technology creating a human touch, which not only enhances the customer experience but also builds an ecosystem of personalised sense-and-respond experiences, leading towards greater sustainability. It is this age of Augmented and Agile marketing, which delivers tech-empowered human interaction at pace and scale, achieving the perils and promises of digitalization. Marketing is witnessing a shift from Marketing 4.0 to Marketing 5.0. In this change, there is a continuous struggle for gaining digital business presence.

Marketing 5.0 introduces academics and marketers to the concept of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey. The objective is to learn and understand the blended approach, where consumers and technology integrate as one.

Marketing 5.0 explores the importance of technology to marketing 5.0 and will be of benefit to practitioners, academics, and industry researchers, and students at master’s and doctoral levels.

Über die Autorin bzw. den Autor

Ajay Kumar, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India

M D Ciddikie, Assistant Professor, Department of Management, Sharda School of Business Studies, Sharda University, Knowledge Park-III, Greater Noida, India

Anil Kumar Kashyap, Associate Professor, Department of Himachal Pradesh Kendriya Vishwavidyalaya Business School, Central University of Himachal Pradesh, Dharamshala, India

Hafiz Wasim Akram, Assistant Professor, Department of Marketing & Entrepreneurship, College of Commerce & Business Administration, Dhofar University, Salalah, Oman