Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend

Michael Phillips; Salli Rasberry

ISBN 10: 1413306322 / ISBN 13: 9781413306323

Verlag: Nolo, 2008

Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Bestandsnummer des Verkäufers G1413306322I3N10

Inhaltsangabe:

Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a community of customers, employees and other businesspeople who trust, respect and recommend your business and products. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business The 6th edition is completely updated, providing real world examples and resources throughout. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

Über die Autorin bzw. den Autor: Michael Phillips, an experienced businessman and consultant who helped to develop the Mastercharge interbank credit card, was the founder of the Briarpatch, a network of small businesses that espouse common values. Michael is also the author of many other books, including The Seven Laws of Money (with Salli Rasberry, Pocket Classics), Honest Business (also with Salli Rasberry, Pocket Classics). Salli Rasberry has successfully run a dozen small businesses in fields as varied as book fairs, publishing companies, documentary films and construction. She is the co-author of several other books, including Living Your Life Out Loud and The Briarpatch Book (with Michael Phillips).

Bibliografische Details

Titel: Marketing Without Advertising: Easy Ways to ...
Verlag: Nolo
Erscheinungsdatum: 2008
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket