Good - Bumped and creased book with tears to the extremities, but not affecting the text block, may have remainder mark or previous owner's name - GOOD HARDCOVER Acceptable - This is a significantly damaged book. It should be considered a reading copy only. Please order this book only if you are interested in the content and not the condition. May be ex-library. Standard-sized.

Bestandsnummer des Verk�ufers M0813945151Z4

Verk�ufer kontaktieren

Diesen Artikel melden

Bibliografische Details

Titel: Marketing Analytics: Essential Tools for Data-Driven Decisions (Darden Business Series)
Verlag: University of Virginia Press
Erscheinungsjahr: 2021
Sprache: Englisch
ISBN-10: 0813945151
ISBN-13: 9780813945156
Einband: Hardcover
Zustand: Acceptable

�ber diesen Titel

Inhaltsangabe

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

�ber die Autorin bzw. den Autor

Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

We are PENNSYLVANIA'S LARGEST USED BOOKSTORE specializing in second-hand and out- of-print scholarly books in all fields! We offer the finest selection of art books between New York and Chicago. We invite you to email us with any questions or concerns about any of our books. We are always interested in buying academic libraries and are willing to travel to collect your books!!

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

The Midtown Scholar Bookstore, Inc.
3401 North Sixth Street, Harrisburg, PA, 17110, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

We guarantee the condition of every book as it is described on the Abebooks website. If you are dissatisfied with your purchase (Incorrect Book/Not as Described/Damaged) or if the order has not arrived, you may be eligible for a refund within 30 days of the estimated delivery date. If you have changed your mind about a book that you have ordered, please use the Ask bookseller a question link to contact us and our customer service team will typically respond within 2 business days.

Widerrufsbelehrung

Versandbedingungen

* * * All books are packed with great care! * * * DOMESTIC SHIPPING OPTIONS for standard-sized books: USPS PRIORITY MAIL (takes business 3-7 days to arrive in the continental U.S.) - $9.00 for the 1st book and $6.00 for a 2nd book. ... BOOK RATE SHIPPING ("media mail", takes 1-4 weeks to arrive in the continental U.S.; please note that media mail delivery to Alaska, Hawaii, Puerto Rico, APO/FPO addresses, and US territories can take 6-8 weeks) - $6.00 for the 1st book and $3.00 for each additional book. MEDIA MAIL BOOKS ARE TYPICALLY SEALED IN A HIGH-QUALITY PLASTIC BAG AND THEN PACKAGED IN A STRONG CARDBOARD BOX. Some extremely small, very light items receive a First-Class upgrade and may ship in a First-Class bubblewrap-lined mailer. ... AIRMAIL SHIPPING TO CANADA: Price varies based on rate. Please contact us for details. Oversized or heavy items may require additional postage.... OTHER INTERNATIONAL AIRMAIL SHIPPING: Shipping by DHL service whenever possible with typical delivery in 5-14 business days. Oversized or heavy items may require additional postage.... If your book is HEAVY or OVERSIZED, we will contact you to let you know extra shipping is required.

Versandkosten innerhalb von USA

Versandkosten innerhalb von USA
Bestellmenge	7 bis 21�Werktage	3 bis 7�Werktage
Erster Artikel	EUR 5.13	EUR 7.69

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.