DJ: Some rubbing & edgewear; bumped corner; some creases at edges/corners. Book: Some rubbing & edgewear; small corner bump; smudges on boards; inside overall clean & tight. 294 pages.

Bestandsnummer des Verk�ufers 45040

Verk�ufer kontaktieren

Diesen Artikel melden

Bibliografische Details

Titel

Marketing Analytics

Verlag

University of Virginia Press

Erscheinungsjahr

2021

Sprache

Englisch

ISBN-10

0813945151

ISBN-13

9780813945156

Einband

Hardcover

Zustand

VG to VG-

Zustand des Schutzumschlags

VG to VG-

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing Analytics: Essential Tools for Data-Driven Decisions, which updates and expands on the earlier book as we enter the 2020s. As they illustrate, big data analytics is the engine that drives marketing, providing a forward-looking, predictive perspective for marketing decision-making.

The book presents actual cases and data, allowing readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and question the link between marketing plans and customer behavior. Dealing with actual scenarios sheds light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns.

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts.

�ber die Autorin bzw. den Autor

Rajkumar Venkatesan is Ronald Trzcinski Professor of Business Administration at Darden Business School, University of Virginia.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

This used bookstore offers an eclectic mix of books - something for everyone! Only a fraction of our actual inventory is listed on ABE - don't hesitate to ask us if we have the book you are looking for. Any books listed on ABE may be seen &/or picked up at our store. If you are ever in southcentral Pennsylvania, be sure to stop in! We are open M-F, 10-6.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

The Book Junction
62 E King St, Shippensburg, PA, 17257, U.S.A.

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

PA residents must add 6% sales tax. We accept personal checks, money orders,PayPal, Visa, Mastercard, and Discover. (Checks may held for up to 15 days before shipping; checks returned for any reason will be subject to a $25 fee) Any books listed may be seen &/or picked up at our store. Pictures, when provided here, are low-resolution scans & oversized books may be cut-off. Contact address: The Book Junction, 62 E King St, Shippensburg PA 17257
Contact phone: 717-532-3068

Widerrufsbelehrung

Versandbedingungen

Shipping costs are based on books weighing 2.2 LB, or 1 KG. If your book order is heavy or oversized, we may contact you to let you know extra shipping is required.

Versandkosten von USA nach Deutschland

Versandkosten von USA nach Deutschland
Bestellmenge	14 bis 24�Werktage	7 bis 14�Werktage
Erster Artikel	EUR 29.62	EUR 29.62

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.